In my proposal I mentioned I wanted my audience to be 13 to 40 years old as these are the ages most likely to purchase items in the fast fashion market. Upon more thought I decided to direct my project at social media influencers. This is because these are the individuals that are becoming much more popular among generations and influence what followers buy. The idea for my customer to be an influencer arose when I watched Stacey Dooley’s BBC documentary, where she met up with some influencers, that I had viewed videos of in the past, and discussed the problems of the industry. On YouTube these influencers frequently post shopping hauls where they spend a tonne of money and review/ try on these clothes, the videos do well so are seen by a wide range of people, usually teens and young adults who are easily influenced. This results in the consumer buying these fast fashion items. Not only are the influencers on YouTube but they also promote fast fashion due to brand deals on their social medias such as Instagram.
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